The Arab world's hugely popular music video industry often features sexy performers in revealing clothes crooning about love. 
But the first clip to be fully produced in Saudi Arabia has a message of a different kind: You can be cool and devout.
But the first clip to be fully produced in Saudi Arabia has a message of a different kind: You can be cool and devout.
Thank Allah for Halal Music!!
But here's looking on the bright side: 
The video is unusual because it was made in a country where the religious establishment considers music un-Islamic and bans it in public places. And the main cast includes a Saudi woman, something rare in a work produced inside the kingdom. The kingdom follows the strictest school of Islam that bans the mixing of the sexes and all forms of entertainment, including music in restaurants, concerts and movie theaters.
"We wanted to talk to them in their own language," said the director. "Instead of saying, 'Don't listen to music,' we're saying, 'Listen to music that's good for you.'" 
 
 
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